Biopack Updates United States Sustainable Product Launch
Nov 18, 2009
HONG KONG--(BUSINESS WIRE)-- Biopack Environmental Solutions Inc. (OTCBB: BPAC), a leading designer, manufacturer, and supplier of 100% biodegradable packaging products, is pleased to provide the following update on its expansion strategy in the growing United States sustainable packaging market.
Biopack America, the Company's recently announced United States distribution partner, has initiated a multi-faceted strategy to enhance sales of sustainable packaging. Biopack America's strategy includes direct sales of "to-go" containers and catering products, participation in industry trade shows and conferences, and the identification and selection of sub-distribution partners throughout the United States, as more fully described below.
Direct Sales -
Biopack America has successfully introduced Biopack's sustainable products into the United States, initially focusing on the restaurant industry. Biopack America's customers, which can be found in many states across the country, include:
-- Smoque BBQ, a famous BBQ eatery in Chicago which has been featured on the Food Network's popular television show "Diners, Drive-ins, and Dives."
-- Maya's Restaurant in Seattle Washington
-- Old Fisherman's Grotto in Monterey CA
-- Big Fish Branding in Erie, CO.
Tradeshows and Exhibitions -
Biopack's products have been showcased at several tradeshows, most recently at the Produce Marketing Association ("PMA") show in Anaheim, California. With more than 19,000 attendees, the PMA is one of the largest international events solely dedicated to fruits, vegetables, and floral. Of particular interest at the PMA was the Company's innovative moisture, grease and water resistant trays or "coated" trays. In addition to the PMA, Biopack participated at the Taste of Atlanta, a food festival showcasing restaurants and foods throughout the Southwest.
Sub-distribution -
Biopack America has secured sub-distribution partnerships in Atlanta and Puerto Rico to service the catering product markets. Biopack America has entered into a letter of intent with G4 Packaging, a leading provider of eco-friendly containers which is dedicated to supplying EPS foam alternatives in the packaging market. G4 Packaging has long standing relationships with retail chains, supermarkets and processors throughout the United States.
"Biopack places a high priority on our growth in the United States, which is the largest single market for packing in the world," commented Mr. Gerald Lau, Chief Executive Officer of Biopack. "We feel strongly that we are on the correct path following our multi-faceted strategy to introduce our biodegradable and compostable products. Our experience has led us to believe that it takes a lead time of about 6-12 months to break into new markets and develop new products on a case by case basis, so we are excited about the pace at which we are moving in the US. Our early results have shown that we have a product that has been easily accepted into the market, and we believe our efforts will result in larger orders and establishing a diversified and lasting customer base. The interest for our new spray coated products is also much higher than we originally anticipated. I am very encouraged with the amount of inquiries we have had in such a short period of time, and now that we have tested the market, Biopack will move forward aggressively in our expansion initiatives."
About Biopack:
Biopack manufactures 100% biodegradable consumer packaging products from locally available sugar cane waste called Bagasse. Based in Hong Kong with manufacturing facilities in Jiangmen, China, Biopack has earned the "premium brand" label in the biodegradable packaging market in Europe. Distributed under the "Roots Biopack" trademark, Biopack's unique line of compostable packaging is sold in 12 European countries, North America, Hong Kong and Taiwan. For investor inquiries and information about our comprehensive line of biodegradable packaging solutions, please visit our website at http://www.biopackenvironmental.com
Safe Harbor
All statements other than statements of historical fact that are included in this press release and that mention activities, events or developments that we believe may occur in the future are forward-looking statements. The use of words such as "anticipate," "continue," "estimate," "expect," "may," "project," "should," "believe" and similar expressions are intended to identify forward-looking statements. Forward-looking statements in this press release include those regarding Biopack's belief that their coated trays were of particular interest at the PMA; that the company is on the correct path following their multi-faceted strategy to introduce its products; that it takes 6-12 months to break into a new market and develop new products; that their product has been accepted in the market and will result in orders; interest is high for their coated product and that the company will aggressively move forward with their expansion initiatives. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Risks that might cause actual results to differ from these projections include, but are not limited to, those discussed in Biopack's most recent Annual Report on Form 10-KSB and other documents filed by the Company from time to time with the U.S. Securities and Exchange Commission.
Contact:
Sean Webster
COO
Email: Info@biopackev.com
Tel: 852-3586-1383
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